AutoCall | US Medical Smartwatch Cold Call Campaign Success Story

Executive Summary

This case study details how AutoCall's AI voice platform powered a cold outbound campaign for a US-based health technology company. With no prior leads or brand familiarity, the campaign engaged nearly 5,000 US consumers in live voice conversations and successfully transferred 155 qualified buyers to the billing team. The campaign achieved a 3.13% conversion rate from answered calls and 1.93% from total effective dials, proving that AI-driven voice outreach can drive direct-to-consumer sales at scale in the competitive US healthcare market.

Campaign Profile

Campaign Name: US Medical Smartwatch Cold Call Sales
Industry Sector: Consumer Health / Medical Devices
Primary Objective: Drive direct sales of a smart health monitoring watch
Effective Dials: 8,022
Answered Calls: 4,957 (61.8% answer rate)
Sales Transfers to Billing: 155
Conversion Rate (from answered): 3.13%
Conversion Rate (from total dials): 1.93%
Target Region: United States

The Strategic Challenge

A US-based health tech brand sought to test cold calling as a viable channel to launch a medical-grade smartwatch. With no opt-in leads, email database, or brand familiarity among the audience, the company needed a compliant, scalable and cost-effective outreach solution. Traditional telesales would have been too slow and expensive to deploy effectively.

Key Pain Points:

No existing database of leads or opt-ins
High trust barrier for health-related sales
Limited internal sales headcount
Urgency to validate market viability quickly
Regulatory compliance required for all consumer interactions

The AutoCall Solution

AutoCall deployed its AI Phone Agent to run the full outreach program. The AI system handled the initial pitch, qualified interest, responded to objections, and transferred high-intent prospects to the human billing team for payment capture.

Solution Architecture:

8,022 filtered outbound calls launched to valid US numbers
4,957 calls answered and managed by AutoCall's AI voice agent
155 qualified buyers transferred directly to billing
Structured conversational logic designed for health product compliance

Key Technical Features:

Conversational AI trained to sell and qualify in real time
Objection handling logic built into voice scripts
Live escalation triggers to hand off interested buyers
Full transcription, dispositioning, and CRM-ready tagging

Campaign Results

Sales Metrics:

155 billing-qualified prospects
3.13% conversion rate from answered calls
1.93% conversion rate from effective total dials
Strong signal that cold outreach is commercially viable for regulated health devices

Operational Efficiency:

Nearly 5,000 live conversations handled with zero manual sales reps
Fully autonomous AI outreach engine
Seamless handoff process maintained lead momentum into payment

Strategic Learning:

US consumers are receptive to well-structured AI sales interactions
Voice AI can maintain trust and clarity in high-compliance sectors
Additional targeting by age, demographic, or health status could further improve conversions

Client Testimonial

"AutoCall helped us crack a new market channel. US consumers responded well to the pitch, and the AI qualified real buyers at a pace we couldn't match manually. We're planning to scale this model nationwide."

— Director of Sales

Strategic Value Proposition

Why AutoCall Was Selected:

Operational Excellence:

Fast deployment without recruitment or agent training
End-to-end outreach managed by automation
Consistent delivery across thousands of conversations

Technical Advantages:

AI designed to qualify leads and handle objections in real time
Compliance-ready scripting for regulated health products
CRM integration and full data visibility

Strategic Benefits:

Validated cold sales for a consumer health product
Created a repeatable engine for product launches
Opened new revenue channel independent of ads or referrals

Industry Impact and Recognition

This US campaign highlights the viability of AI-powered voice outreach in direct-to-consumer health sales. With 155 verified buyers from under 5,000 live conversations, AutoCall has proven its ability to convert cold interest into high-value customers. The success repositions voice AI as a powerful alternative to traditional telesales in complex consumer markets.

Conclusion

The US Medical Smartwatch Cold Call Campaign demonstrates that AI voice technology can deliver consistent, compliant, and high-conversion outreach at scale. With conversion rates well above average for cold sales, AutoCall's platform has proven itself as a reliable growth engine for consumer health brands entering the US market.

Ready to drive direct sales with AI-powered cold calling? Contact AutoCall today to discover how intelligent voice technology can help you reach new customers and validate market opportunities at scale.